India Acts Against Breast Cancer

January 18 & 19th 2024 at Dr Ambedkar International Centre, New Delhi  

 India Acts Against Breast Cancer

Breast cancer is the biggest cancer killer among women in India. One woman is diagnosed with breast cancer every 4 minutes, and one woman dies every 13 minutes because of breast cancer in India. Although the incidence of breast cancer in India is lower than that in Western countries, the mortality rates are disproportionately higher. Only 60% of women who are treated for breast cancer, survive for at least five years post-treatment in India as compared to 89% in the US.


Cancer has traditionally been seen as a western disease as more cases are reported in cities than in the interiors. The incidence of breast cancer is higher in cities than in villages. But alarmingly most cases from rural areas are diagnosed only after breast cancer has transformed to metastatic tumours. The Mortality‐to‐incidence ratio was found to be as high as 66 in rural registries compared to 8 in urban registries.


Lack of awareness about breast cancer and late diagnosis, could lead to a breast cancer epidemic in the coming years as the burden of cancer is expected to balloon exponentially in the coming years. Women are the glue that keeps our families together. Behind every happy family is a healthy woman. It is the responsibility of families, friends and the entire nation to prioritise the health of women. If we fail here, the nation will suffer a huge cost of disease burden and productivity loss which a fast-growing country can ill afford.


To bring the focus on this sword hanging on the heads of 50% of our population, and create massive awareness around the critical issues and advance accessible infrastructure to treat breast cancer in India, the Integrated Health and Wellbeing (IHW) Council; a not for profit health & wellbeing institution aligned with UN holistic approach to Sustainable Development Goals and one of the leading pharmaceuticals, Novartis India are launched a month-long Breast Cancer Awareness Campaign with the theme: Awareness to Action in October 2020.


Once again the 2nd edition of Breast Cancer Action Month 2021 would bring together the government authority, leading medical experts, lawmakers, social leaders, influencers and breast cancer survivors to share their insights on the critical issues, technology, innovative solutions and various ideas to create awareness among people about the breast cancer problem, understand the action that has to be taken by family members and overcome social stigma and apprehensions to access care in a timely fashion.

Time for Action to End Breast Cancer

Breast Cancer Action Month is a mega movement and drive initiated by Integrated Health and Wellbeing Council and Novartis to dedicate the month of October to the Awareness, Support, Diagnosis, Prevention, and Treatment of Breast Cancer.


The movement will focus each area per week for 31 days and bring Government and Private organizations and institutions, Social organizations, Diagnostics, Hospitals and Cancer Care Centers and Authorities, Oncologists and other experts throughout the October month and mark the entire month as India’s commitment to not only create awareness but make people act at the right age to prevent and cure Breast Cancer!


Oct 4, Monday 06:00 – 07:30 PM Grand Inaugural Breast Cancer: An Invisible Threat to the Indian Woman
Oct 6, Wednesday 06:00 – 07:30 PM Talk Show 2 Phases of Malignancy: How Advanced Breast Cancer is Different from Early?
Oct 8, Friday 06:00 – 07:30 PM Talk Show 3 Breast Cancer Treatments: Yesterday, Today and Tomorrow
Oct 9, Saturday 06:00 – 07:30 PM Talk Show 4 Advanced Point-of-Care Diagnostics: Paving the Way Towards Global and National Standards for Screening, Detection and Diagnosis
Oct 11, Monday 06:00 – 07:30 PM Talk Show 5 Living with and after Breast Cancer
Oct 13, Wednesday 06:00 – 07:30 PM Talk Show 6 Societal Challenges Faced by Women Diagnosed with Breast Cancer
Oct 14, Thursday 06:00 – 07:30 PM Talk Show 7 Perspectives of Leaders on Women Health and Cancer Care
Oct 16, Saturday 06:00 – 07:30 PM Talk Show 8 Importance of Research and Clinical Trials in Breast Cancer Care
Oct 18, Monday 06:00 – 07:30 PM Talk Show 9 Protecting our Women Against Breast Cancer: Differing Approaches Across Borders
Oct 20, Wednesday 06:00 – 07:30 PM Talk Show 10 Challenges And Opportunities in Decentralizing Breast Health
Oct 4, Monday 06:00 – 07:30 PM Breast Cancer Action Day Summit
Oct 23, Saturday 06:00 – 07:30 PM Talk Show 11 National Digital Health Mission & National Cancer Grid: Removing the Disparity in Breast Cancer Care
Oct 25, Monday 06:00 – 07:30 PM Talk Show 12 Healthcare Funding Sources for Breast Cancer Care: Insurance
Oct 27, Wednesday 06:00 – 07:30 PM Talk Show 13 Fight Against Breast Cancer: State Lead Initiatives
Oct 29, Friday 06:00 – 07:30 PM Talk Show 14 Universal Health Coverage for Cancer Care: Integrating Innovation in PMJAY

Past Speakers

Act Now..

Take the Pink Pledge

IHW Council is a not for profit organization that works towards creating awareness and advocacy for a healthier world. Set up in response to a strong call to bridge the gaps in preventive healthcare and environmental protection, the Council advocate’s adherence to the highest standards accepted internationally in healthcare. With the core belief that health is a human right and not only the responsibility of the individual, the Council raises pressing concerns in the healthcare fraternity and engages policy makers, key government officials, academia, industry, health care experts and civil society.  

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HW Council, a not-for-profit organisation working towards creating awareness and advocacy for a healthier, happier world. With the core belief that health is everyone’s responsibility, IHW Council initiatives get everyone talking about health at the national and international level. It is our guiding philosophy that focused, dedicated efforts which impact areas related to health should be recognized to inspire more hands and more initiatives that can contribute towards the making of a healthy nation.

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