Ashish Anand is a highly experienced digital leader and currently serves as Vice President – Digital at CK Birla Healthcare, the healthcare arm of one of India’s most respected conglomerates, the CKA Birla Group. In this role, he is responsible for driving the organization’s digital transformation agenda—enhancing patient engagement, modernizing digital platforms, and integrating cutting-edge technologies to deepen outreach, streamline operations, and elevate the overall healthcare experience.

With a strategic focus on building seamless, patient-centric digital journeys, Ashish has been at the forefront of initiatives that unify marketing, technology, and service delivery—from optimizing online patient acquisition and engagement systems to implementing advanced digital tools that improve appointment booking, communication, and care coordination. Under his leadership, the digital team has leveraged platforms such as CRM-driven patient engagement systems to dramatically reduce response times and enhance operational efficiency, reinforcing CK Birla Healthcare’s commitment to accessible and responsive care.

Mr. Anand’s work also underscores the importance of data-driven decision-making and personalized communication in healthcare. He has articulated how targeted digital media strategies and analytics can help patients navigate their research and care journeys—ensuring the right information reaches the right audience at the right time, thereby strengthening brand trust long before a patient enters a hospital.

In addition to his operational role, Ashish represents CK Birla Healthcare at key industry forums and summits, where he shares insights on digital innovation, patient engagement, and the future of healthcare technology. His contributions reflect a deep commitment to transforming traditional healthcare models through digital excellence—blending strategic vision with practical execution to support growth, enhance patient experiences, and build a digitally empowered healthcare ecosystem in India.