Ashish Vig is a business and digital-health leader who currently serves as Chief Executive Officer of Cipla Digital Health Limited (CDHL) and leads Cipla’s e-commerce, modern trade, and organized retail pharmacy businesses. He brings around 17 years of experience across sales, business development, digital health, e-commerce, strategy, and market expansion, with a professional focus on building scalable businesses and using technology to improve consumer access and engagement in healthcare. Cipla’s corporate records also identify him as a key management person of Cipla Digital Health.

Mr. Vig assumed the leadership of Cipla Digital Health in December 2021, at a time when Cipla was expanding its presence beyond conventional pharmaceutical models into digitally enabled healthcare. CDHL was incorporated in February 2022, reflecting Cipla’s strategic intent to create a dedicated platform for digital-health initiatives. His mandate has since encompassed digital healthcare, e-commerce, and newer consumer-facing channels, with a strong emphasis on building connected, technology-enabled models of care and improving the accessibility of healthcare products and services.

A central theme of Mr. Vig’s professional philosophy is the use of digital platforms, data, and technology to make healthcare more accessible, proactive, and patient-centric. In a recent industry interaction, he described the evolution of digital health as extending beyond online medicine purchases towards an integrated ecosystem involving AI-driven efficiency, improved compliance, stronger supply chains, diagnostics, and continuous patient engagement. His perspective is that e-pharmacy and digital-health platforms can play a larger role in connecting patients with healthcare services while strengthening trust and transparency across the healthcare journey.

His career before Cipla demonstrates a strong entrepreneurial and commercial orientation. He previously served as President – Digital and Senior Vice President & Business Head at Adda247, following a substantial tenure at People Interactive, where he held leadership responsibilities in market development and sales strategy. He has also been associated with Milkbasket as an investor and founded TechTrendsIndia, while earlier professional experience included roles with TimesofMoney and Tech Mahindra. This combination of corporate leadership, entrepreneurship, and digital-business experience has informed his approach to building new growth platforms within the healthcare sector.

At Cipla, his responsibilities extend beyond digital health into the rapidly changing Indian consumer-health and retail landscape. His leadership across e-commerce, modern trade, and organized retail pharmacies places him at the intersection of pharmaceutical brands, consumers, digital platforms, and emerging distribution models. This is particularly relevant as healthcare purchasing behavior becomes increasingly omnichannel and consumers expect greater convenience, information, and continuity of service.

Innovation has been a significant component of his work. Under his leadership, Cipla Digital Health has pursued technology-led healthcare initiatives, including digital respiratory-health solutions associated with the company’s Breathefree ecosystem. In 2026, CDHL was recognized at the MT India Healthcare Awards as the Leading Company of the Year in Healthcare Technology (IT), a recognition that Mr. Vig publicly attributed to the team’s work in making healthcare more accessible, patient-centric, and technology-enabled.

Academically, Mr. Vig holds an MBA in Marketing from Southern New Hampshire University, which he completed between 2008 and 2010, and a Bachelor of Commerce from the University of Mumbai. His professional profile also records a diploma in information technology from NIIT.

Through his leadership at Cipla Digital Health and across Cipla’s emerging consumer channels, Mr. Ashish Vig is helping advance a broader vision of healthcare in which digital technology, commercial innovation, and patient-centricity converge. His professional mission centers on building scalable digital businesses that can improve access, strengthen engagement, and make healthcare more connected and responsive, while leveraging Cipla’s established healthcare capabilities to create new models of patient and consumer care.