Dr. Vivek Srivastava is a distinguished scientific leader and innovator in the health, nutrition, and nutraceuticals sector, currently serving as Senior Vice President – Innovation, Business Strategy & Scientific Affairs at Zeon Lifesciences Ltd., one of India’s foremost research-driven organizations focused on nutraceuticals, herbal products, medical nutrition, and wellness solutions. In this strategic dual-impact role, he leads the company’s innovation agenda, shaping R&D direction, guiding product strategy and strengthening scientific credibility across a broad portfolio of health-focused formulations.

Dr. Srivastava’s academic foundation is rooted in alternative medicine and plant-based science, having pursued a master’s degree with a specialization in herbals and phytonutrients, followed by a doctorate in phytonutrients, which equips him with deep domain expertise in botanical actives, functional ingredients, and evidence-backed nutrition science.

He combines this scientific grounding with more than 15 years of professional experience in nutrition, herbals, and alternative medicine, bringing a nuanced understanding of product development, regulatory harmonization, and translational research to the forefront of Zeon’s business strategy.

Over his career, Dr. Srivastava has been instrumental in developing and marketing more than 75 scientifically supported formulations that span nutraceutical, clinical nutrition, and herbal categories, reflecting his ability to translate rigorous research into practical solutions that resonate with industry needs and consumer well-being.

Beyond product innovation, he is an active member of the Medical Nutrition Industry (MNI), where he contributes to advancing food-industry representation in dialogues around regulation, standards, and harmonization—underscoring his commitment to elevating the scientific foundations of the nutrition ecosystem.

At Zeon Lifesciences, Dr. Srivastava plays a pivotal role in driving R&D excellence, aligning innovation with business growth, and fostering enterprise-wide scientific stewardship, ensuring that the company’s offerings are backed by robust evidence and competitive differentiation. Under his leadership, Zeon continues to expand its footprint in nutraceutical and wellness markets, ideating products that leverage cutting-edge science, regulatory awareness, and market insights to meet evolving health needs.

Dr. Srivastava’s blend of research acumen, strategic vision, and industry leadership positions him as a key influencer in shaping the future of nutrition, herbal science, and scientific affairs within India’s dynamic health and wellness sector.